Hi, I’m Rhianon.
Yes, like the Fleetwood Mac song.
I'm so happy to connect with you. I'm a creative storyteller, a people person, + lover of all things bright, cheery, and fun.
I believe that words are powerful; they have the ability to evoke emotion in ways that other mediums only strive to.
I truly believe that my writing (a blend of creative + word-nerd) and life experience can propel any brand forward.
I highly enjoy strategically creating brand voices by assessing competitors, audience, and opportunities in the market. I then craft appropriate language and tones through excavating and bringing to life the brand’s purpose, vision, mission, and values. I can also adopt an existing brand voice with ease, and help to shape and evolve the brand messaging in order to connect better with the targeted audience. A thesaurus and urbandictionary.com are my besties, and naming products and programs are my actual jam (see below).
That, and a great plate of nachos, diving into a new book (Riley Sager is my fave), and a hoppy but citrusy IPA (or G+T). Cheers!
As a Marketing Manager, Copywriter, Social Content Manager, Web Designer, + more, there have been many projects that fall under the scope of my responsibility. Most recently, I’ve been working in fashion. I have created an established company’s first brand identity guide, wrote all copy for the website, designed the website, organized a photoshoot, and wrote press releases.
Below, you'll find a few mockups that I’ve created so that you can get a feel for my writing. The first is website copy for an imaginary product that I conceptualized and designed for Glossier (although I’m praying to the makeup gods that the Simple Stick becomes real). Following is a gift guide email including products for a Mother's Day round-up, plus an event flyer for one of Madewell's Refresh and Recycle parties.
Mock-up 1: Brightbeam
Mock-up 2: Simple Stick
